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1UP Summit

Understand the moment, navigate the shift

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Coordinates

San Diego, CA

August 2026

2,000 attendees

Experience Formats
Build Labs (Peer-Driven Workshops)xChanges (Curated Networking)Convergence Hack (Multi-Month Hackathon)Life Arena (Longevity & Human Flourishing)Art+Code (Artist Collaborations)Nite Summit (Evening Session)Deep Dates (AI-Optimized Scheduling)
Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  •  Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  •  Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  • 
Production Scope
Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  •  Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  •  Event Production  •  Content Curation  •  Experience Design  •  Networking Concierge Services  •  Partnership Management  • 
Core Philosophy
  • Judgment over speed
  • Connection over content
  • Endurance over hype

1UP Summit

The Radical Creation Summit for AI & XR

August 2026 | San Diego, CA | 2,000 Attendees

What We’re Building

Things have changed.

The tools are cheap. The judgment is expensive. Anyone can generate. Few can discern.

1UP Summit is a working session for the people navigating the AI × XR convergence—not as spectators, but as architects. We’re building a room for founders, domain experts, strategic leaders, and builders who plan to still be here—sharp, ethical, and compounding—in 10 years.

Not another conference. A working session for transformation.

The Questions We’re Here to Answer

  • Every automation promised freedom. We’re busier than ever. What would it take to actually build for human flourishing, not just efficiency?
  • We’re using infinite speed to produce finite destruction. XR gives AI spatial awareness. AI gives production unlimited velocity. That combination could regenerate ecosystems—or finish stripping them. Which are we choosing?
  • Just because we can build it—should we?

How It Works

Build Labs

Peer-driven workshops where practitioners share what’s working. Not panels. Not keynotes. Working sessions where you build alongside people solving the same problems.

xChanges

Our networking concierge team finds your matches. Artists design the spaces. You show up. Deep Dates (AI-optimized scheduling) ensures you meet the 2-3 people who actually matter to your work.

Life Arena

Building for the career you’ll have in 20 years, not just the next 20 months. Sessions on longevity, sustainable systems, work that doesn’t cost you your life, and designing for human flourishing.

Convergence Hack

A multi-month hackathon (global + in-person) with $10K in prizes. Build at the intersection of AI × XR. Show your work at the summit. Get feedback from people who understand what you’re building.

Art+Code

Artists and technologists collaborate on projects that explore what’s possible when creativity meets capability. Exhibitions, installations, and provocations throughout the summit.

Nite Summit

When the agenda ends, the real conversations begin. GenAI Cinema (films built with and about AI), craft tastings (mezcal and kombucha), hackathon demos, and the conversations that make people come back next year.

Who This Is For

  • Founders navigating what automation means for their teams
  • Domain experts finally empowered to build the solutions they’ve been envisioning
  • Strategic leaders asking “should we?” instead of just “can we?”
  • Creatives exploring what authorship becomes when AI can generate anything
  • Builders who understand that the most valuable thing we can build is time itself

Our Philosophy

Judgment over speed.
When AI can execute anything, the competitive advantage isn’t velocity—it’s the ability to discern what’s worth building.

Connection over content.
75% of people attend conferences for networking, yet 90% of schedules are passive listening. We flipped the model.

Endurance over hype.
We’re building for the people who refuse to trade their nervous system for another release cycle. Sustainable systems create compounding returns. Burnout systems create compounding debt.

The Mandate

Most industry moments fall into three familiar categories:

  • Award shows are retrospective. They celebrate what’s already validated.
  • Platform events are promotional. They align ecosystems around a present-tense narrative.
  • Trade shows are reactive. They respond to known demand and competitor moves.

All three serve legitimate purposes—but none are designed to operate ahead of the moment.

We are tomorrow-facing.

We anticipate, name, and contextualize what’s about to matter before it becomes obvious. Our work creates orientation, not answers. We define context before consensus forms.

Apply to Join

1UP Summit is by application. We’re building a room for 2,000 practitioners who are here to do the work, not collect swag.

Apply Now

Produced By

Pulledin Productions
Cameron Kootz & Anne-Marie Enns

Contact

Questions about 1UP Summit?
info@1upsummit.com

Media inquiries:
curators@1upsummit.com

Sponsorship opportunities:
anne-marie@pulledin.com

Stay Updated

Understand the moment. Navigate the shift.