Pulledin PR

Pulledin man­ages social media chan­nels for gro­cery retail­ers cost-​effectively and paperless-​ly pro­motes selected inventory.

What is Social Grocery?

Social Grocery is a social media mar­ket­ing solu­tion that is designed specif­i­cally for gro­cery retail­ers and gro­cery brands.

We can cre­ate a full array of web 2.0 mar­ket­ing solu­tions that include engag­ing shop­pers using the most cost effec­tive social media mar­ket­ing, rich media mar­ket­ing, mobile mar­ket­ing and inter­ac­tive web-​based mar­ket­ing solutions.

The sim­plest solu­tion we offer is the cre­ation and man­age­ment of social media plat­forms for gro­cery retail­ers and gro­cery brands using ser­vices such as Facebook, Twitter and Blogs. It’s highly effec­tive on it’s own, and can go even fur­ther with cus­tom mobile apps, social media apps and self-​hosted incen­tive programs.

Social Media can pro­vide gro­cery retail mar­keters the most cost effec­tive mar­ket­ing solu­tion and will pro­vide insights at the shop­per level in real-​time.

Social Media Marketing will sup­port your brands green mar­ket­ing prac­tices because of it’s vir­tual and paper­less nature.

Let us design the Grocery Retail mar­ket­ing solu­tion your brand has been wait­ing for.

Social Grocery is focused on brand dri­ven mes­sages through social media.

What we do

• Tweet daily in-​store pro­mo­tions and specials.
• Introduce a cus­tom social media plat­form for each gro­cery store loca­tion to con­nect with customers.
• Introduce cus­tomers to your social media presence.
• Grow and link your com­mu­nity based on pur­chase habits.
• Improve your web pres­ence and SEO (Search Engine Optimization).
• Manage your social media accounts and communications.
• Create social media accounts and syn­chro­nize your online branding.
• Create online loy­alty pro­grams for shop­pers through social media and rich media.
• Collect in-​depth shop­per level opin­ions and infor­ma­tion using social media.
• Manage online sweep­stakes using social media to gain more sub­scribers and build brand loyalty
• Manage shopper-​driver cam­paigns on social media to main­tain brand mes­sage and sup­port PR
• Make your social fans, fol­low­ers and sub­scribers feel like VIPS by giv­ing them the fast track on spe­cials, new prod­ucts, and by offer­ing valu­able sav­ings through coupons, con­tests and exclu­sive invitations!

There is no need to recy­cle with Social Grocery because it’s paper­less. This is not junk mail or spam because your cus­tomers become sub­scribers. Forget about print­ing and deliv­ery costs, because there aren’t any. Forget a sug­ges­tion box .… Start a live con­ver­sa­tion with your cus­tomers by open­ing the chan­nels through social media.

Social Media will improve your web pres­ence, will Search Engine Optimize (improve SEO) your web­site, and give your audi­ence a way to inter­act with your brand out­side of the store.

Major and small retail­ers around the world have had mas­sive suc­cess com­mu­ni­cat­ing with social media, and it’s no sur­prise that social media has become a sta­ple in most oper­a­tions’ com­mu­ni­ca­tions strategies.

Brands like Coca-​Cola and Pizza Hut already have full-​time posi­tions ded­i­cated to using social media mar­ket­ing to com­mu­ni­cate their mes­sages. Pictures on FLICKR, Twitter posts, and YouTube videos are just some of the shared social media con­tent that appear in search results on major search engines like Google, Yahoo, and Bing today. Neilsen reported that 18% of all search online is per­formed using social media — and these trends are just get­ting started.

Using Social Grocery retail­ers can have full-​time social media pres­ence at a part-​time price. We man­age any type of social media pres­ence and make it our busi­ness to tran­si­tion your tra­di­tional and costly print media towards a social media strategy.

Social media takes a long term com­mit­ment to func­tion opti­mally when com­mu­ni­cat­ing to an audi­ence. It is a con­ver­sa­tion, a rela­tion­ship, and, like any good rela­tion­ship, it requires trust.

Pulledin’s Social Grocery focuses on engag­ing the audi­ence by let­ting peo­ple know what the ben­e­fits are of fol­low­ing our clients on Twitter, and by pro­vid­ing value through resources shared in Facebook groups

The value of social gro­cery announce­ments through social media like Twitter and Facebook nat­u­rally open viral mar­ket­ing oppor­tu­ni­ties, and pro­mote fol­low­ers and sub­scribers to share inter­est­ing new prod­ucts and in-​store pro­mo­tions with their friends and peers. The viral power of social media is what makes social gro­cery such a great service.

The ben­e­fits for gro­cery shoppers

• Cost-​conscientious cus­tomers love the great deals they find out about.
• Chefs and cooks get inspi­ra­tion and sharerecipes.
• Customers have a voice through social media, and can open a conversation

The ben­e­fits for gro­cery retailers

• Advertise daily specials.
• Customers can share inter­est­ing new prod­ucts and sales with their friends and peers, and open up viral mar­ket­ing opportunities.
• Learn about the prod­ucts cus­tomers want and take requests.
• Inspire new meal ideas by offer­ing recipe ideas based on in-​store items.
• Take a step towards reduc­ing costly print flyer pro­grams and related paper waste by tak­ing the first step towards paper­less promotions.
• Organically improve your web pres­ence and main sites and opti­mize your cur­rent web­site for search engine results.
• Add a full-​time mar­ket­ing cam­paign at a part-​time price.
• Drive inven­tory.

Pulledin has designed a very sim­ple new media mar­ket­ing solu­tion for gro­cery retail­ers that uti­lizes Facebook Groups and Twitter to con­nect with customers.

Shoppers fol­low and con­nect with gro­cery retail­ers to find out about daily spe­cials, and can enjoy other ben­e­fits which include shared meal ideas and recipes.

Marketing con­cept designed to work for gro­cery retail­ers that offers an afford­able social media mar­ket­ing (SMM) strat­egy to engage and attract customers.

Getting started with gro­cery social is simple:

Supply your branding.

Supply your exist­ing social media account infor­ma­tion or talk to us about get­ting your accounts started.

Choose the pric­ing plan that best meets your needs.

Send us the list of items to promote.

Grocery social services:

• Basic Administration on social net­work platforms
• Daily Promotions, includ­ing Basic Administration (offered per Social Media Profile)
• Monthly Promotions per pro­file + Basic Administration
• In Store Media Pack (Cash Register Popups, Posters, Window Displays etc)
• Twitter Branding
• Other Social Media or Rich Media Branding
• Ultimate Google Sync
• Mobile App creation
• Contest cre­ation and oversight
• Education and staff training